Domain Your Business
Strategically Using Targeted
Domain Names in Your Business

from Wade Thomas' New Book
DomainYourBusiness.Com
being published in 2010

A.  The Basics of Domain Names
How much do they cost ?
How many years should I buy it for ?
Where should I buy my domain name ?
Should I own domain names with other country extensions ?
  (   .co.uk     .com.au   )


B.  Do a Trademark Search PRIOR to Registering
ANY Domain Name!!

www.USPTO.gov   <--- It's FREE!!
Use a Trademark Attorney that Specializes in Domain Name Law



C.  How to figure out which domain name to get ?

The Obvious
Your Name
Your Company Name
Your Product Name
Your Book Title
Your Brand Name
Any Trademarks or Servicemarks You Own

The NOT So Obvious
Misspellings of any of your names above
Phonetic Sounding of any name above
Your Search Engine Keywords
How do people know you ?
How are people searching for you ?

The REALLY NOT So Obvious
Street Address of a Home You Are Selling
Geographically Targeted Domains of Your Profession
( example: PlantationChiropractor.com  OrangeCountyInsurance.com )
Your Main Domain with words in front of it
( example: THEdomaincoach.com, BESTdomaincoach.com, Adomaincoach.com )


D.  WHOIS Information / Who should own your domain ?

Who should own your domain name ? YOU or Your Company
Should your web designer own your domain name ? NO
Should your hosting company own your domain name? NO

What is WHOIS Information ?
Should I make it private ?  YES and NO

How do I check who owns a domain name ?
www.DomainTools.com
www.Who.Is


E.  I own a bunch of domain names, but don't know which ones to keep ?
Or better yet, how can I save money on registering them ?

Godaddy's Domain Club - keeps your cost around $7.49 each
Moniker.com
NameCheap.com
( other registrars out there )



F.  How do I track and monitor my domain names to make sure
that nothing has happened to it ?

www.DomainTools.com

You can also track your competition at this site!!



G.  How should I promote my domain ?
Business Cards, Letter Head
Yellow Page Ads ( what are those!! :) )
Any receipts or communications with your customers
All Advertising!!
On Your Vehicle / Magnetic Signs
Bumper Stickers
On Your Business Building
Make Your Company Name a Domain Name Inc.
If you're a real estate agent, on your home signs!!

H.  Using Domain Names to get on Top of Google

Will a domain name get me to page one of Google ?
How will buying a search engine keyword be good for my business ?
How will buying a misspelling of my own name help me ?
How do I know if my other domains are bringing me traffic ?  TRACK IT!!

I.  Using Domain Names in my Pay Per Click Advertising
- How will it help me ?
- Should I get the www-  version of a domain name
( example:  www.BigSeminar.com  www-BigSeminar.com )
Geographically Targeted Domains for PPC Ads

J.  Tools to Help Create Domain Names

What tools are out there to help create geographically targeted domains ?
www.KeywordMixer.com

Miami Dentist
Miami Florida Dentist
Miami FL Dentist

K.  How do I guarantee that I won't lose my domain name ?
Turn On Auto Renew
LOCK The Domain Name
Renew it for many years
Set a reminder to check on your domain name frequently at your registrar
Never forget that domains have to be renewed
Get a Trademark on your brand with your domain in it
Monitor it using free and paid services
Keep your WHOIS contact information good

Keep your account information at your registrar going to
an email address that you check daily that does not get lots of spam!!!

NEVER give your programmer, web designer or employee access
to your domain registrar account information & password

L.  How do I find domain names that are deleting soon & for sale ?
www.NameJet.com - eNom.com's auction site
www.TDNam.com - Godaddy.com's auction site
www.SnapNames.com - Moniker.com's auction site
www.Pool.com
www.DomainersEdge.com
( other services out there )

M.  I want to sell my domain names, but I am not sure what they are worth ?

Go and see what other people are paying at domain auction sites:
www.Sedo.com
www.AfterNic.com

More premium domain sales:
www.BuyDomains.com
www.Fabulous.com

I'm serious about selling a high valued name,
where else should I check ?
Review previous sales at these two sites!!!
www.Moniker.com
www.TargetedTraffic.com


All information taught on this website is from Wade Thomas' New Book
titled DomainYourBusiness.com - being released 2010

Copyrighted 2009-2010 by Million Dollar Marketing, Inc. AND Wade M. Thomas

To Join Wade's Mailing List for Domain Coach,
Please CLICK HERE
 

Wade Thomas
Million Dollar Marketing, Inc.
12717 W. Sunrise Blvd # 421 , Sunrise, FL 33323